Building a Career with Innovo
danny G Case Study
danny G partnered with Innovo in 2019 with the goal of beginning to release music and build a sustainable career. There was limited social media presence, no established artist brand, and Danny was just hanging up his cleats to pursue a career in this field fully.
Innovo worked with Danny to establish confidence performing live, developing a voice, building awareness, and looking for win-win opportunities as growth allowed. This collaboration soon built a career spanning over 4M streams on Spotify alone, collaborations with Travie McCoy (Gym Class Heroes,) Xuitcasecity, Cam Meekins, and more.
As these releases were coming out we attacked press outlets and streaming platforms aggressively. This resulted in press support from Complex, Forbes, Lyrical Lemonade, iHeartRadio, Earmilk, and more as well as editorial support on Spotify, TIDAL, YouTube, Apple Music, and Amazon Music. This then resulted in Danny direct supporting Fader Label act Charlie Burg amongst others and embarking on a co-headline nationwide tour July of 2022 and a direct support northeast and midwest run opening for Sammy Adams December 2022.
During the pandemic Danny took to TikTok and utilized his extreme work ethic to build a massive following where he analyzes everyday events as well as general topics through a sports competition lens. This quickly exploded, resulting in over 950K+ on TikTok, 100K+ on Instagram, further press with places like AdWeek, and brand deals with companies like What Do You Meme, Dairy Queen, McDonalds, March Madness, and much more.
Danny now has an extremely healthy base to build in either or both directions as well as explore further widening of his verticals with new business ventures.